Building a brand and cooking a good wholesome meal are no different!
Irrespective of whether your brand represents an FMCG, infrastructure, service industry, education, industrial, IT or any other sector; if you acquire temperament of a chef and become experimental in creating and giving it an interesting twist to a dish before serving it to the audience it will make a great difference!
Much like a skilled chef, your purpose as a builder of brand should not stop at cooking, plating, and presenting it. You ought to take steps that will involve your customer more and more in your brand; thus creating connoisseurs who will stay and become ambassadors of your brand. Once they begin to engage with the brand, they would not only use it for the utility; their mind-buds will also begin to feel more at ease with you; they will understand & trust in the quality you offer, enjoy the Zaika of and give your brand many ‘waah’ moments and reviews!
Your objective should not be limited to fulfilling the hunger of customers i.e. satiating their needs. You should go beyond and make a special effort to engage them at a deeper level in order to retain them, in order to keep them involved in your brand, who will offer valuable inputs to help you improve and grow.
Mahendra Pendharkar
9822221383
mahendra.advt@gmail.com
www.mahendraadvertising.com
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